Roles and Responsibilities
Our client is Digital Activation arm, Digital Services Group, is looking for candidates who have a passion and desire to work in Biddable marketing space. Candidates should have a proven track record of leading complex Biddable campaign activation &optimization work, developing performance reports, perform analysis to generate insights and recommendations across digital (paid, owned and earned) and offline media channels.
This person’s role will be to work hand in hand with onshore partners for activation & optimization process of paid search & social campaigns while leading a team of 3-5 junior level resources and ensuring delivery is met with.
In summary, the ideal candidate will work with client stakeholders in the United Kingdom to support end to end paid search & social campaigns across different channels like Google, Bing, Facebook, Twitter, Instagram, Snapchat, etc.
The individual will be responsible for the following tasks:
Manage and help to create marketing content to socialize and use for search & social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
Build and nurture search &social media platform-specific communities and audiences.
Provide analysis and recommendations as the program evolves and can be reviewed
Research and administer search & social media tools daily in support of client’s media strategy
Monitor and evaluate search & social media results daily in coordination with client goals & Benchmarks
Communication to team and management on project development, timelines, and results
Work closely with the other team members to meet client goals
Keep pace with latest internet marketing industry trends and developments
Ensure that our work delivers against our client’s goals
Be the escalation point for all strategic matters on the assigned project(s)
Quality assurance over deliverables provided by the team by reviewing outputs along with creating and reviewing QA plans
Accountability for efficient use of resources working on the individual engagements, ensuring that team resources are being utilized at capacity to provide value to the engagement.
Develops clients’ marketing measurement strategies and reporting of key business metrics for multiple audiences including client senior management
Evaluate clients’ business situations and implements appropriate marketing approach.
Maximize account profitability by managing client expectations and providing superior service within approved scope of work
Prioritize tasks and proactively manage workload to ensure all deadlines are met (or exceeded), ensure all work is accurate.
Active contribution to project planning and scheduling
Report and analyze on key performance indicators and identify opportunities for improvement
Recognize campaign issues and escalate appropriately
Monitor and optimize campaigns appropriately based on clients’ goals and data analysis
Able to work and prioritize within timelines, and effectively communicate in both verbal and written.
Including but not limited to: account setup, strategy development, organization, and management.
Oversee ongoing optimization efforts to meet campaign objectives.
Daily management of campaign budgets, on-site conversion actions, bid management, negative keyword strategies, website and category exclusions, ad creative, and landing page revisions based on performance history and the client's objectives.
Report & analyze on key performance indicators and identify opportunities for improvement on a regular basis.
Passion for Search & Social and internet marketing.
Outstanding ability to think creatively, identify and resolve problems.
Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
Ability to clearly and effectively articulate thoughts and points.
Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
High levels of integrity, autonomy, and self-motivation.
Excellent analytical, organizational, project management and time management skills.
6-8 years of hands on experience in Paid Search& Social channels primarily,Google, Bing, Facebook, Twitter, Instagram and Snapchat.
Proficiency in MS Excel, PowerPoint, and Word.
Experience with website analysis using a variety of analytics tools including Google Analytics, Facebook Insights etc as well as internal reporting tools.
Certification is preferred - Facebook Blueprint, Google Adwords, SA360,etc.
Education & Experience
Previous work experience in marketing agencies, retention or loyalty environments are preferred.
Specialized training in paid search & social techniques.
B. Tech (CS/IT)/MCA, digital marketing degrees.
Marketing (DFA, DoubleClick, MediaMind, etc.), SEM (Kenshoo, Google Adwords, etc.), Traditional Media (TV, Magazine, Radio, etc.)
Strong relationship building skills, which include maintaining positive client and vendor relationships.
UG:Any Graduate in Any Specialization
PG:Any Postgraduate in Any Specialization
Doctorate:Doctorate Not Required
IKON IT AND STAFFING SERVICES PRIVATE LIMITED