Manager Biddable

from 12 to 16 year(s) of Experience
₹ 15,00,000 - 18,00,000 P.A.

Job Description

Roles and Responsibilities

Own day-to-day performance of campaigns – completely accountable for tactics in market and according performance

Works with the agency team to enhance the utility of existing trading-related technologies and define future industry-leading capabilities

Active point person for agency on campaign performance, optimization, and reporting


The individual will be responsible for the following tasks:

Manage and help to create marketing content to socialize and use for search & social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)

Build and nurture search &social media platform-specific communities and audiences.

Provide analysis and recommendations as the program evolves and can be reviewed

Research and administer search & social media tools daily in support of client’s media strategy

Monitor and evaluate search & social media results daily in coordination with client goals and benchmarks

Communication to team and management on project development, timelines, and results

Work closely with the other team members to meet client goals

Keep pace with latest internet marketing industry trends and developments

Ensure that our work delivers against our client’s goals

Be the escalation point for all strategic matters on the assigned project(s)

Quality assurance over deliverables provided by the team by reviewing outputs along with creating and reviewing QA plans

Accountability for efficient use of resources working on the individual engagements, ensuring that team resources are being utilized at capacity to provide value to the engagement.

Develops clients’ marketing measurement strategies and reporting of key business metrics for multiple audiences including client senior management

Evaluate clients’ business situations and implements appropriate marketing approach.

Maximize account profitability by managing client expectations and providing superior service within approved scope of work

Prioritize tasks and proactively manage workload to ensure all deadlines are met (or exceeded), ensure all work is accurate.

Active contribution to project planning and scheduling

Report and analyze on key performance indicators and identify opportunities for improvement

Recognize campaign issues and escalate appropriately

Monitor and optimize campaigns appropriately based on clients’ goals and data analysis

Able to work and prioritize within timelines, and effectively communicate in both verbal and written.

Including but not limited to: account setup, strategy development, organization, and management.

Oversee ongoing optimization efforts to meet campaign objectives.

Daily management of campaign budgets, on-site conversion actions, bid management, negative keyword strategies, website and category exclusions, ad creative, and landing page revisions based on performance history and the client's objectives.

Report & analyze on key performance indicators and identify opportunities for improvement on a regular basis.

Proficiency with reporting, analytics, and trend tools (i.e. Doubleclick Search, Google Trends, etc.

Professional Competencies

Passion for Search & Social and internet marketing.

Outstanding ability to think creatively, identify and resolve problems.

Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.

Ability to clearly and effectively articulate thoughts and points.

Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.

High levels of integrity, autonomy, and self-motivation.

Excellent analytical, organizational, project management and time management skills.

Required Skills

9+ years of hands on experience in Paid Search& Social channels primarily, Google, Bing, Facebook, Twitter, Instagram and Snapchat.

Proficiency in MS Excel, PowerPoint, and Word.

Experience with website analysis using a variety of analytics tools including Google Analytics, Facebook Insights etc as well as internal reporting tools.

Certification is preferred - Facebook Blueprint, Google Adwords, SA360,etc.

Education & Experience

Previous work experience in marketing agencies, retention or loyalty environments are preferred.

Specialised training in paid search & social techniques.

B. Tech (CS/IT)/MCA, digital marketing degrees.

Marketing (DFA, DoubleClick, MediaMind, etc.), SEM (Kenshoo, Google Adwords, etc.), Traditional Media (TV, Magazine, Radio, etc.)

Strong relationship building skills, which include maintaining positive client and vendor relationships.

Excellent project and resource management skills

Strong written and verbal communication skills

Demonstrate strong problem solving and troubleshooting skills

Enthusiasm for the industry, knowledge of industry issues and eagerness to learn

Able to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure

Strong analytical skills with superior attention to detail

Resourceful and self-motivated

A positive attitude to work in agency.


  • Good understanding of digital media channels like Search and Social
  • Familiar with the platforms like SA360, MOAT, IAS, Facebook Business Manager, Twitter, Innovid and Prisma
  • Knowledge of site tagging using Google Tag Manager or Tealium

  • Education-

    UG:Any Graduate in Any Specialization

    PG:Any Postgraduate in Any Specialization

    Doctorate:Any Doctorate in Any Specialization

    Company Profile


    Our client is second-largest advertising agency holding company in the world in terms of revenue and is the leading global marketing communications company.

    Clients plays a key role for our group companies and global agencies by providing stellar products and services in areas of Technology, Marketing Science (data & analytics) and Digital Services. We currently have600+ awesome colleagues in India) who are committed to solve our clients’ pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey.Let us build this, together!

    We work with clients to develop data driven marketing strategies, powered by a connected system of technology, tools, consultants and digital activation. Drawing from the vast resources.

    Company Info
    View Contact Details+

    Recruiter Name:Ajit Pratap Singh





    15,00,000 - 18,00,000 P.A.

    Role Category:

    Senior Management


    Head/Manager/GM-Media Buying

    Employment Type:

    Full Time, Permanent