Programmatic Lead

from 8 to 10 year(s) of Experience
₹ 8,50,000 - 11,00,000 P.A.

Job Description

Roles and Responsibilities

MUST HAVE SKILLS

  • Successfully managing day-to-day performance of campaigns.
  • Able to ideate successful audience segmentation aimed at reaching a client goal.
  • Able to execute optimizations aimed at exceeding client KPIs; Set campaign "strategies", e.g. targeting, bidding, platforms, data usage, ideas, downstream client funnel optimization.
  • Capable of analytical efforts to mine campaign, ad server, impression, and user data to identify optimization opportunities.
  • Able to make compelling arguments based on data and results for more client data access.
  • Working with agency team to develop best-in-class solutions based on available tech.
  • Communicates day-to-day format, screen, inventory performance to clients and agencies as needed.
  • Understands and can describe bottom up planning, how client goals and KPI’s to platform activation strategies/tactics across the funnel.
  • Stakeholder Management
  • o Demonstrates leadership through influence with Agency and Programmatic Solutions counterparts.
  • o Actively training team members and others on Programmatic Buying best practices - Buddy system.
  • o Has built strong people and team management skills.
  • Expert knowledge of digital programmatic buying with hands-on experience using demand-side platforms for large-scale clients for a minimum of 5 years
  • Working knowledge of the holistic digital landscape: video, display, social, programmatic and marketing analytics.
  • Able to proficiently describe all possible KPIs and how they fit into the customer journey
  • People and client management
  • o Perform management
  • o Delivering as per agreed service levels
  • o Customer Satisfaction



  • Education-

    UG:Any Graduate in Any Specialization

    PG:Any Postgraduate in Any Specialization

    Doctorate:Doctorate Not Required

    Company Profile

    IKON IT AND STAFFING SERVICES PRIVATE LIMITED

    Our client is second-largest advertising agency holding company in the world in terms of revenue and is the leading global marketing communications company.

    Clients plays a key role for our group companies and global agencies by providing stellar products and services in areas of Technology, Marketing Science (data & analytics) and Digital Services. We currently have600+ awesome colleagues in India) who are committed to solve our clients’ pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey.Let us build this, together!

    We work with clients to develop data driven marketing strategies, powered by a connected system of technology, tools, consultants and digital activation. Drawing from the vast resources.

    Company Info
    View Contact Details+

    Recruiter Name:Ajit Pratap Singh

    Contact Company:IKON IT AND STAFFING SERVICES PRIVATE LIMITED

    Telephone:7755058481

    Website:http://www.ikonstaffing.in

    Salary:

    8,50,000 - 11,00,000 P.A.

    Role Category:

    Online/Digital Marketing

    Role:

    Display Marketing Manager

    Employment Type:

    Full Time, Permanent