Roles and Responsibilities
This exciting role of a Programmatic Manager – Media Services requires you to creatively manage digital media campaigns for our global brands.
Your expertise of ad tech and knowledge of the Digital Market Cycle would make you a great fit for this position.
Owns day-to-day performance of campaigns – completely accountable for tactics in market and according performance.
Mines campaign, ad server, impression, and user data to identify and capitalize on key drivers of performance and identify opportunities for account growth.
Trains specialist and analyst level team members on more advanced programmatic buying best practices.
Works with the agency team to enhance the utility of existing trading-related technologies and define future industry-leading capabilities.
Evangelizes SOP best practices internally: Including targeting, bidding, platforms, data usage, ideas, client funnel optimization.
Active point person for agency on campaign performance, optimization, and reporting.
Leading agency briefing discussions and collaborative planning meetings.
Global clients and account managers of our Media Services team.
This role will report to the Director of Media Services.
- Expert knowledge of digital programmatic buying with hands-on experience using demand-side platforms for large-scale clients for a minimum of 8 years.
- Able to communicate the value prop of programmatic media and buying and related technologies.
- Works with agency to develop client performance objectives and success metrics.
- Able to develop new ideas/techniques to showcase team value.
- Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics.
Doctorate:Doctorate Not Required
IKON IT AND STAFFING SERVICES PRIVATE LIMITED
Our client is second-largest advertising agency holding company in the world in terms of revenue and is the leading global marketing communications company.
Clients plays a key role for our group companies and global agencies by providing stellar products and services in areas of Technology, Marketing Science (data & analytics) and Digital Services. We currently have600+ awesome colleagues in India) who are committed to solve our clients’ pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey.Let us build this, together!
We work with clients to develop data driven marketing strategies, powered by a connected system of technology, tools, consultants and digital activation. Drawing from the vast resources.