Programmatic Manager

from 10 to 15 year(s) of Experience
₹ 15,00,000 - 18,00,000 P.A.

Job Description

Roles and Responsibilities

As a Programmatic Manager you will be responsible for launching, and managing campaigns using demand-side platforms to deliver positive outcomes for our client. An ideal Programmatic Manager is a self-starter, numbers-oriented, analytical thinker who is able to creatively leverage data to drive results and achieve client goals and objectives.

  • Owns day-to-day performance of campaigns – completely accountable for tactics in market and according performance
  • Mines campaign, ad server, impression, and user data to identify and capitalize on key drivers of performance and identify opportunities for account growth
  • Trains senior analyst and lead level team members on more advanced programmatic buying best practices
  • Stakeholder Management
  • o Works with the agency team to enhance the utility of existing trading-related technologies and define future industry-leading capabilities
  • o Evangelizes SOP best practices internally: Including targeting, bidding, platforms, data usage, ideas, client funnel optimization
  • o Active point person for agency on campaign performance, optimization, and reporting
  • o Active resource to junior team members for storytelling, QA ing, agency interaction
  • o Leading agency briefing discussions and collaborative planning meetings
  • Expert knowledge of digital programmatic buying with hands-on experience using demand-side platforms for large-scale clients for a minimum of 7 years
  • Able to communicate the value prop of programmatic media and buying and related technologies
  • Works with agency to develop client performance objectives and success metrics
  • Able to develop new ideas/techniques to showcase team value
  • People and client management
  • o Perform management
  • o Delivering as per agreed service levels
  • o Customer Satisfaction



  • Education-

    UG:Any Graduate in Any Specialization

    PG:Any Postgraduate in Any Specialization

    Doctorate:Doctorate Not Required

    Company Profile

    IKON IT AND STAFFING SERVICES PRIVATE LIMITED

    Our client is  second-largest advertising agency holding company in the world in terms of revenue and is the leading global marketing communications company.

    Clients plays a key role for our group companies and global agencies by providing stellar products and services in areas of Technology, Marketing Science (data & analytics) and Digital Services. We currently have600+ awesome colleagues in India) who are committed to solve our clients’ pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey.Let us build this, together!

    We work with clients to develop data driven marketing strategies, powered by a connected system of technology, tools, consultants and digital activation. Drawing from the vast resources.

    Company Info
    View Contact Details+

    Recruiter Name:Ajit Pratap Singh

    Contact Company:IKON IT AND STAFFING SERVICES PRIVATE LIMITED

    Telephone:7755058481

    Website:http://www.ikonstaffing.in

    Salary:

    15,00,000 - 18,00,000 P.A.

    Role Category:

    Advertising

    Role:

    Media Buying Executive/Manager

    Employment Type:

    Full Time, Permanent